Privacy Policy

Effective date: 30/04/2026

Phuoc Hung Co., Ltd ("Phuoc Hung", "we", "us", or "our") respects your privacy and is committed to protecting personal data we receive from you in connection with our website phuochungrice.com (the "Website") and our business as a Vietnamese rice processor and exporter.

This Privacy Policy explains what personal data we collect, how we use it, who we share it with, and the rights you have in relation to your data.

1. Who we are

Phuoc Hung Co., Ltd
Thoi Thuan A Hamlet, Thoi Lai Commune, Can Tho City, Vietnam
Business registration: 1800173839
Email: phuochungrice@gmail.com
Phone: +84 369 970 541

2. The personal data we collect

We collect personal data when you contact us, request a quotation, place an order, sign up for our updates, or otherwise interact with us. The data we collect typically includes:

• Identity data: full name, job title, company name.
• Contact data: business email address, phone number, business postal address, country.
• Transaction data: details of orders, contracts, payments, and shipments.
• Communication data: emails, WhatsApp messages, and other correspondence with us.
• Technical data: IP address, browser type and version, device information, and pages visited on our Website (collected via cookies — see Section 9).

We do not knowingly collect sensitive personal data (such as racial or ethnic origin, political opinions, health data, or biometric data) in the course of our business, and we ask that you do not provide such data to us.

3. How we use your data

We use your personal data for the following purposes:

• To respond to enquiries, provide quotations, and arrange samples.
• To negotiate, perform, and administer sales contracts and related export services.
• To prepare and issue shipping and customs documentation.
• To manage payment, accounting, and tax records as required by Vietnamese law.
• To communicate with you about our products, services, and operational matters.
• To improve our Website and the quality of our service.
• To comply with our legal obligations under Vietnamese and applicable foreign law.

4. Legal basis for processing

We process personal data on the following legal bases:

• Contract: where processing is necessary to enter into or perform a contract with you or your employer.
• Legitimate interests: where processing is necessary for our legitimate business interests, such as managing customer relationships and improving our services, provided these interests do not override your privacy rights.
• Legal obligation: where processing is required to comply with Vietnamese law, including tax, customs, and trade regulations.
• Consent: where you have given us specific consent to process your data for a particular purpose, which you may withdraw at any time.

5. Who we share your data with

We do not sell your personal data. We share it only with parties who need it to perform the services you have requested, or where we are required by law:

• Service providers including freight forwarders, shipping lines, port authorities, customs brokers, banks, and inspection agencies, as necessary to fulfil contracts and arrange shipments.
• Government authorities including Vietnamese tax, customs, and regulatory bodies, where required by law.
• Professional advisers including lawyers, accountants, and auditors, where necessary to obtain professional advice or to comply with our legal obligations.
• IT and communications providers, including email, hosting, and customer relationship management systems used to operate our business.

6. International transfers

Phuoc Hung is based in Vietnam. Where you are located outside Vietnam, the personal data you provide to us is transferred to and processed in Vietnam. Where we transfer personal data of EU, UK, or Australian individuals to Vietnam or other countries, we take appropriate safeguards as required by applicable law, which may include contractual protections and security measures.

7. How long we keep your data

We retain your personal data for as long as needed to provide the services requested and to comply with our legal obligations. Specifically:

• Customer relationship and contact data: for the duration of the relationship plus seven (7) years thereafter.
• Contract and transaction data: for ten (10) years from the date of the relevant transaction, in line with Vietnamese accounting and tax record retention requirements.
• Marketing communications: until you withdraw your consent or unsubscribe.
• Website analytics data: for a maximum of twenty-four (24) months.

8. Your rights

Subject to applicable law, you have the following rights in relation to your personal data:

• The right to access the personal data we hold about you.
• The right to request correction of inaccurate or incomplete data.
• The right to request deletion of your data, subject to our legal retention obligations.
• The right to object to or restrict our processing of your data.
• The right to withdraw consent where processing is based on consent.
• The right to data portability, where applicable.
• The right to lodge a complaint with a data protection authority.

To exercise any of these rights, please contact us at phuochungrice@gmail.com. We will respond to your request within thirty (30) days, or such shorter period as required by applicable law.

9. Cookies

Our Website uses cookies and similar tracking technologies to function correctly, to remember your preferences, and to understand how visitors use our Website. The cookies we use include:

• Strictly necessary cookies: required for the Website to function.
• Analytics cookies: help us understand how visitors interact with our Website (e.g., Google Analytics).
• Functionality cookies: remember your preferences such as language.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of the Website.

10. Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These measures include access controls, encryption in transit, secure email handling, and staff training. However, no method of internet transmission or electronic storage is completely secure.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law or our business practices. The updated version will be posted on our Website with a revised effective date. Where the changes are significant, we will notify affected individuals where reasonably practicable.

12. Contact us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Email: phuochungrice@gmail.com

Postal: Phuoc Hung Co., Ltd, Thoi Thuan A Hamlet, Thoi Lai Commune, Can Tho City, Vietnam